Telstone supports OEM and selected ODM cooperation for construction equipment buyers who need machines customized for their own market and carrying their own brand. Customization works inside an approved model and configuration — colour and exterior decals, logos and branding, identification plates and warning labels, product manuals, selected export documents, and approved configurations or accessories. Which of those apply to your model, what it costs and when it ships are confirmed in writing before production.
01 — Two ways to work
Both put your brand on the machine. The difference is how far the product itself may move — and that limit is set per model, not by the label.
A machine from an existing Telstone model, produced against an approved order specification and delivered under your brand. What changes is agreed up front: the colour and decals, the logos and plates, the labels and the manual, and the configuration for your market. The build and the inspection criteria follow the approved specification.
Telstone's existing design adapted for your brand and your market, within the technical limits confirmed for that model. ODM is offered on selected models only. It is not a route to full new-product development, and it does not mean any model can be re-engineered to order.
Offering OEM or ODM cooperation does not mean every model supports full product development or unlimited customization. Availability, technical limits and configuration options are reviewed model by model — and confirmed in writing before anything is built.
02 — What can carry your brand
Depending on the model and the approved configuration, customization may include the following. None of them is automatic: each one is either approved for your model or it is not.
Machine colour and exterior decals
Paint and decal scheme for the model, as approved for the order.
Company logos and branding
Logo file, dimensions, placement and colour specification, agreed before artwork is released.
Identification plates and warning labels
Nameplates, machine identification and warning labels produced to the agreed artwork.
Product manuals
Manuals supplied with your branding and the content approved for the order.
Selected export documents
The export documents agreed for the destination and the order.
Approved configurations and accessories
Machine configurations or attachments for your market, where the model supports them.
The same list does not apply to every machine. A configuration available on one model may be technically impossible, unapproved or uneconomic on another — the feasibility review is what separates the two.
03 — How the process works
The sequence exists so that the numbers come before the artwork, and the artwork comes before the production line.
Send the brief
Your target market, the product model, your branding files, the required configuration and the expected order quantity.
Feasibility review
We review feasibility, minimum order requirements, customization costs, the production implications and the applicable technical restrictions.
Approval before production
Branding artwork, machine configuration, identification details and the agreed quality requirements must be approved before production.
Build and inspection
Production and inspection follow the approved order specification and the agreed acceptance criteria.
Step two is the one that protects both sides: the minimum quantity, the customization charges and the schedule impact are known before the artwork is released, not after the paint is mixed.
04 — What gets written down
Customization changes commercial terms, technical terms and liability at the same time. This is the list that has to be settled before production — and the list a serious supplier will not leave verbal.
| Term | What it fixes |
|---|---|
| Scope of customization | Which options apply to your model, colour and configuration. |
| Minimum order quantity | Set per model, per colour and per configuration. |
| Logo and artwork | File format, dimensions, placement, colour specification and the approval route. |
| Customization charges | Design, printing, tooling, packaging, certification or other customization charges. |
| Schedule impact | What customization does to lead time, inspection and after-sales parts supply. |
| IP and confidentiality | Trademark authorization, drawing ownership, confidentiality, customer data protection and IP responsibility. |
| Quality and change control | Technical standards, acceptance methods, change management, nonconformity and rework procedures. |
There is no published price list for customization, because the same decal on a different model is a different job. The quotation you receive will follow this table — one line per term, not one lump sum with the assumptions hidden inside it.
05 — Brand assets and ownership
Private label works on authorization, not on the assumption that a logo sent by email is a logo we may print. Both sides send something, and both sides get a written record of what may be used.
Customer trademarks, drawings and brand assets are used only after proper authorization and only within the documented scope. A mark that arrives without evidence of the right to use it does not go on a machine plate, a decal or a manual.
06 — Quality and acceptance
A customized machine is inspected against the order specification that was approved — not against a catalogue, and not against what was discussed on a call.
If a figure is not in the written review, it does not exist yet. That applies to quantity, to charges, to schedule and to certification — the four things buyers most often hear on a call and never see on paper.
FAQ
It is decided model by model, against the approved configuration. Offering OEM or ODM cooperation does not mean every model supports full product development or unlimited customization — some options are available, some are technically restricted, and some are simply not economic at the quantity you are planning. Send the model and the configuration you need and the feasibility review will say which applies.
There is no single published number: the minimum is set per model, per colour and per configuration, because a run of standard machines and a run of repainted, re-plated machines are not the same production job. The figure is confirmed in the written feasibility review, before artwork is released and before an order is accepted.
Within the approved scope, yes: machine colour and exterior decals, company logos and branding, identification plates and warning labels, product manuals, selected export documents, and approved configurations or accessories. Each of them requires your artwork, the agreed file format, placement and colour specification, and formal approval before production begins.
Both are settled in writing before work starts, not after a dispute. Your trademarks and brand assets are used only with documented authorization and only within the agreed scope of use; drawing ownership, confidentiality, customer data protection and intellectual property responsibility are agreed as part of the same written terms.
Design, printing, tooling, packaging and certification charges depend on the model, the change and the quantity, and customization also affects lead time, inspection and the supply of after-sales parts for that build. All of it is quoted after the feasibility review and confirmed in writing — no cost, no minimum quantity and no delivery date is quoted before that review exists.
Send your target market, the model you want to work with, your branding files, the configuration you need and the quantity you are planning. We will come back with a proposal based on your requirements, and the seven terms that decide the price and the schedule.
Customization scope, quantities and charges are confirmed in writing before an order is accepted.
